Media Solutions

Why integrated communications?

Integrated communications is a very special type of brand staging. The premise for integrated communications is the idea. An appropriate idea that can be staged in a surprising way on all communication channels, while the overall idea is still recognisable. This is how Hubertus von Lobenstein, CEO of TBWA Gruppe Deutschland, succinctly encapsulates the point.

Integrated communications is no longer an illusion or wishful thinking. In recent years, bold and creative brandmakers for various sectors and company sizes have shown the staging potential and synergic effects their brands can draw from integrated communications.

Why integrated communications with G+J?

Under the slogan Expand your brand G+J has been pressing ahead with its own transformation from a magazine publishing house to a multimedia corporation. In addition to its core media popular magazines, newspapers and online media it has also successfully initiated or prepared the ground for other media channels and platforms. These include, for example, mobile media (e.g. podcasts, mobile internet), direct marketing, merchandising, events/trade fairs.

Gruner + Jahr is also largely owned by Bertelsmann, a leading international media corporation, who is market leader in print media and in many other media sectors. Together with our partners from the Bertelsmann corporation (including e.g. IP Deutschland representing the RTL Group, arvato and Sony-BMG) Gruner + Jahr has been developing and implementing one-stop integrated solutions for our market partners.

Media Solutions - a special unit under the umbrella of G+J Media Sales - has adopted the role of central project manager and creative initiator.

What references do we have?

We have created logos for Unilever/Langnese, Henkel/Persil, DaimlerChrysler/A-Klasse, Deutsche Bank, Sparkassen, Deutsche BKK, Apollinaris, AOK, T-Mobile

Under Case Studies you will find examples of successful marketing campaigns that we have accomplished in the field of integrated solutions.