Special Ad Formats

It is becoming increasingly difficult to stand out among the rest in the daily din of advertising. Yet things could be so simple: With the right ad special irrespective of whether it is a loose or a bound insert, an elaborately designed, unfoldable ad, pull strips, post-its on the editorial pages or product samples you will leave a lasting impression in the minds of potential customers. Ad specials enable you to experience the products with your senses, invite you to touch, try or play and collect them, symbolically removing any inhibitions you may have. They are the first step towards purchasing a product. They offer product experience and ensure that the product will be bought if the experience is enjoyable. Customers often even take the ad special with them when they buy a product.

Readers therefore see ad specials "as an elaborate and useful service coupled with advertising". This was one of the conclusions drawn from a depth psychological study of "Special Effects with Ad Specials", jointly conducted by VDZ and the Ifm Wirkungen + Strategien GmbH institute and published in April 2006.

In addition, Gruner+Jahrs advertising customers can benefit from Media Solutions a unit that specifically focuses on developing and implementing new, innovative and powerful ad specials.