Mobile Service

Keys, money, mobile phone. For most people these days, the mobile phone has become an an everyday essential. As a consequence, mobile websites have emerged, offering editorial information, services, and entertainment to mobile phone owners in the form of texts, images, and audio and video applications. They have turned mobile phones into the most personal of mass media and the first pocket-size advertising medium that provides a means of personalised advertising.

Mobile Advertising provides advertisers with an opportunity to make their brand a constant companion for consumers, and to reach potential customers very personally, any time and anywhere.

G+J EMS is one of the pioneers of the mobile advertising market. The cooperation with Vodafone live!, launched in autumn 2006, opened up the largest German mobile website offering display advertising. This website for Vodafone customers provides attractive advertising environments with editorial information, services, and entertainment – from news to weather, sports to music – presented in the form of texts, images, and audio and video applications. G+J EMS laid the technical, organisational and communication foundations for participating in the new market with this. On top of offering a great variation of individually tailored mobile advertising formats, G+J EMS also offers a number of different mobile targeting options.

Additionally, Gruner + Jahr have optimised a number of their own brands – such as stern.de Mobil, BRIGITTE.de mobil, BÖRSE ONLINE MOBIL and Eltern.de mobil for the mobile medium, thus making them available from any place. Furthermore, G+J EMS cooperates with clients such as Vodafone live! and o2 Active, two of Germany's largest mobile websites, and has the exclusive remarketing rights for TOMORROW FOCUS' and IP Deutschland's mobile offers.

This has made G+J EMS Mobile's portfolio highly relevant for the planning of mobile campaigns, and with 400 million page impressions per month, it is the undisputed market leader in the German mobile segment in terms of coverage.