Frequency6 x yearly

Basic Rate 2017full page 4c: € 21,400

Paid circulation689,803 IVW 4/2016



Page Impressions1.55 m

VISITS0.26 m

Unique User80,000

Digital Coverage
Unique User (inkl. Mobile) 80,000

(Source: IVW 2017-02 / AGOF digital facts 2016-12)



DAV PANORAMA – Germany’s biggest outdoor magazine

From hikers to mountaineers and rock climbers, from mountain bikers to winter sports enthusiasts, DAV PANORAMA – the magazine of the German Alpine Association (Deutsche Alpenverein) – provides its active and nature-loving members with a broad spectrum of exciting reportage and helpful service topics every two months, presenting the whole range of mountain sports and alpinism.

The German Alpine Association (DAV) boasts 1.07 million members and is therefore one of the largest sports associations in the German Olympic Sports Federation, and is the largest mountain sports association in the world. In addition, DAV is an advocate for ensuring that mountain sports are compatible with nature – a priority which has also made it one of the largest nature conservation societies in Germany. With a sold circulation of 626,684 copies (IVW III/2014), DAV PANORAMA is Germany’s biggest outdoor magazine, and reaches 780,000 readers per issue (AWA 2014).

PANORAMA readers like to spend their recreation time actively in the mountains – whether on extreme via ferratas or touring homely alpine huts. DAV PANORAMA enables advertising clients to reach a target group which thinks and acts environmentally, and combines its passion for mountain sports with its love of nature. These values, combined with high socio-economic status and incomes, make PANORAMA readers extremely quality-conscious and environmentally-aware consumers.