Media Market
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International Media Sales.
Where do you want to go? Travel and tourism at G+J EMS
Cross-media advertising is for anyone who seeks to have a presence in the travel and tourism industry. The latest trends from the German tourism sector, up-to-date market research findings from the online world, major themes on the big websites, 'best cases' and individual customer offers.
German luxury market
Is there such a thing as the "typical" luxury consumer? Hardly. Luxury consumers are too diverse, their behaviour and ideas of luxury are too varied, for such generalization. While the main attraction of a luxury good is still its prestige, the awareness for functionality and added value is constantly growing. A recent KPMG study casts light on the future development of the German luxury goods market.
Mobile advertising – medium with a future
Mobile advertising – ads on mobile phones – is steadily gaining importance as an ad medium. As much as 89% of the Germans can currently be reached via their mobiles, and their number continues to rise. And mobile phones can do much more than just telephone: they're also Internet access, MP3 players, television sets, cameras, game consoles, navigators ... A recent report by G+J's Eectronic Media Sales looks at this dynamic media segment – its major developments and players, applications and user data.
Women's Magazines in Germany
- Market Overview and Development
- The Market Segment
- Women's Magazines from G+J
- Online Performance
Digital Advertising in Europe
It has been apparent for some time now that a shift in media consumption has taken place, albeit in various ways in the different European countries. The presentation "Online Advertising in Europe" contains detailed information comparing the extent of Internet use and its significance in various European countries, as well as an overview of what G+J EMS has to offer.
Business Magazines in Germany
- The importance of print media and business magazines in Germany
- Some media-planning figures for business target groups
- Business Magazines: BÖRSE ONLINE
- Business Magazines: IMPULSE
- Business Magazines: CAPITAL
Travel Magazines in Germany
The travel magazine market is one of the most developed and specialized segments in the German media landscape – and is one of the most highly competitive. Some of the leading titles are classic, multi-topic travel magazines like GEO SAISON and abenteuer & reisen. Some other leaders are single-topic destination magazines such as GEO SPECIAL and Merian. Many titles in the market have specialized and service-oriented content (mountain-climbing, last minute fares, etc.). Travel titles play an important role in the German media strategies of travel, tourism and hospitality advertisers. Last year, fully € 87 million was spent by international tourism boards, € 49 million by hotel chains, and € 156 million by airlines.
Industry Brief "Tourism Abroad"
According to the BAT Tourism Analysis, 62 % of holidaymakers took their main holiday abroad in 2008. 36 % plan to take a holiday in other European countries, and nearly 9 % will be heading for a destination outside Europe. But the number of Germans whod o not yet know whether they will be going away on holiday this year is extremely high!
Online shopping habits and trends in Germany
25 million Germans shop via mouse click.The Internet has by now become one of the retail trade's most important partners. Even though only a small portion of total retail sales - 20 billion euros - is generated on the Internet, the trade could no longer do without it.
The Internet has become one of the most important sources for the product research consumers make before deciding to purchase. The figures document this: 98% of the 40 million private Internet users regularly consult the web for product research. These were the findings of the Allensbacher Computer und Technikanalyse (ACTA) 2008...
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