MÄDCHEN digital

Digital Coverage

Unique User
0.49 m
Page Impressions
3.12 m
1.07 m

Desktop Coverage

Unique User
0.12 m
Page Impressions
1.00 m
0.28 m

Mobile Coverage

PageImpressions Web
2.11 m
Visits Web
0.79 m

Sources : IVW 2019-11 / agof daily digital facts 2019-11


MÄDCHEN.de is the biggest online-magazine for young girls and women in the German-speaking area. It is the only website which offers tailor-made beauty- and fashion topics for younger girls.

MÄDCHEN.de is curious, bright, enthusiastic, communicative and lively. Our target group are young women between 14-19 years with interest in celebrities, beauty, fashion, nutrition, fitness, DIY, love or smartphone technology. They are brand-conscious of their key-pieces but also love Primark or H&M. They want to have fun and enjoy spending time online.

MÄDCHEN.de offers a wide range of topics and concepts, from DIY, the MÄDCHEN*highlights and the shopping challenge to the education or the book special.

Having a strong focus point on social media like Pinterest, Facebook, Instagram or Snapchat dedicated users can follow the daily stories.