CPM Digital 2020

Multiscreen

Advertising forms

Run of Network
(RoN)

Run of Channel
(RoC)
Run of Site (RoS)
& Custom

Multiscreen
(Desktop, Tablet, Mobile)

CPM

CPMCPM

Pushdown Ad

-95110

Just Video Billboard + MCA 2:1

5585

100

Sticky Sitebar + Mobile Medium Rectangle*

507590

Billboard + MCA 1:1

457590

Understitial

407085
Medium Rectangle304560
Sticky Skyscraper + Mobile Medium Rectangle*304560
Not all formats can be booked on all sites or in every price category.  Minimum booking volume 3,000 € netto. All rates in Euro.

Mobile

Advertising forms

Run of Network
(RoN)

Run of Channel
(RoC)
Run of Site (RoS)
& Custom
MobileCPMCPMCPM
Mobile Pushdown Ad-95110

Mobile Just Video MCA 2:1

6085100
MCA 1:1457590
Mobile Interstitial407590

Mobile Understitial

407085

MCA 2:1

456075

Mobile Medium Rectangle

304560
MCA 4:1/6:1253045
Not all formats can be booked on all sites or in every price category. Minimum booking volume 3,000 € netto. All rates in Euro.

Desktop

Advertising formats

Run of Network
(RoN)

Run of Channel
(RoC)
Run of Site (RoS)
& Custom

Desktop

CPM

CPMCPM

A-Ad, H-Ad, Dynamic Fireplace, Dynamic Sidekick

-105120

Pushdown Ad

-100

115

Fireplace

-95110
Just Video Billboard6090105
Sticky Sitebar558095

Billboard

508095

Understitial

457590
Wallpaper457590
Halfpage Ad457085

Premium Ad Bundle (Billboard, Sitebar, Halfpage Ad)

457085
Medium Rectangle355065
Sticky Skyscraper355065
Superbanner304055
Ad Bundle253045
Not all formats can be booked on all sites or in every price category. Minimum booking volume 3,000 € netto. All rates in Euro.

Viewability-Produkte

Advertising formsRun of Network
(RoN)
Frauen-/Männer-
Channel

Run of Site (RoS) 
& Custom

 

Desktop

vCPM

vCPM

vCPM

Viewability 100/1/100 Sticky Skyscraper

6595-

Viewability 100/1/100 Sticky Sitebar

100140-

Viewability 70/1/70 Sticky Skyscraper

4565-

Viewability 70/1/70  Sticky Sitebar

70100-

Viewability 60/1/70 Sticky Skyscraper

4060-

Viewability 60/1/70 Sticky Sitebar

6595-
All rates in Euro.

Targeting-Produkte

Targeting-Products 1,2
In-Stream, In-Page, Out-Stream

Run of Network
(RoN)
Run of Channel
(RoC)
Run of Site (RoS)
& Custom
Situatives TargetingCMPCMPCMP

Technical Targeting

no extra chargeno extra chargeno extra charge

Regio4

no extra chargeno extra chargeno extra charge
Weather101010

Profilbasiertes Targeting

   

Sociodemography

1010

10

Interesse

1010

10

Smart Group415--
TV-Wenigseher4, TV-Vielseher420--
Individuelle Zielgruppe4Auf Anfrage--
Semantisches Targeting   
Keyword4151515
Kontextuelles Targeting420--
Sequentielles Targeting   
Sequencing3555
Re-Targeting (innerhalb einer Gattung)4101010
Ad-Alliance Re-Targeting (gattungsübergreifend)415--
Cross Device Connect435--
Cross Device Incremental445--
Hinweise:
Vorbehaltlich unterjähriger Preisanpassungen. Mindestbuchungsvolumen 3.000 € Kundennetto. Alle Preise in Euro.
Die Kombination von mehreren Kategorien führt zu einer Reduzierung der Reichweite.
1Aufschläge sind absolute additive Brutto-TKP-Aufschläge in Euro und gelten vorbehaltlich unterjähriger Preisanpassungen. Der Aufschlag innerhalb einer thematischen Targeting-Kategorie (bspw. Profilbasiertes Targeting) bemisst sich nach der Targeting-Art mit dem höheren Aufschlag. Aufschläge verschiedener Targeting-Kategorien sind additiv anzurechnen.
2In-Stream: Maximal zwei Kriterien kombinierbar.
3Sequencing ist nur in den Gattungen In-Stream/Out-Stream möglich.
4Nicht In-App möglich.