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Desktop Dynamic Billboard


The Dynamic Billboard is a large-scale and attention-grabbing form of advertising that uses the entire width of the browser window and can have a wide variety of content (e.g. video).


200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.

Media delivery format

HTML5, JavaScript-Redirect

Redirect/Tracking requirements

Supplied as a 3rd-Party JavaScript Redirect: the advertising medium must be positionable by Ad Alliance – please send us information on the name of the position variables and how these are integrated within Redirect.

If you work with JavaScript Redirects from Flashtalking, Sizmek or Adform, you must use a special template which is certified with us for this ad. If uncertain, please ask your 3rd party provider.


All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

The ad must be responsive with max. 4000 px width and 380 px height.

Media delivery


Anke Panke
Tel.: +49 40 2866 86 43 17

Reinhold Beny
Tel.: +49 40 2866 86 43 16

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment