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Desktop Dynamic Double Sitebar


Located directly adjacent to the website content, the Double Sitebar makes ideal use of the free space in the visible area. Your advertising content is optimally displayed on both sides of the webpage thanks to the large size of the format which adjusts dynamically to the size of the screen.


200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.

Media delivery format

HTML5, JavaScript-Redirect

Redirect/Tracking requirements

The ad must not be written out of our iframe.

If you work with JavaScript Redirects from Flashtalking, Sizmek or Adform, you must use a special template which is certified with us for this ad. If uncertain, please ask your 3rd party provider.


All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

responsive with width: 100% and height: 100%


The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.

Lead time

3 working days

Media delivery


Anke Panke
Tel.: +49 40 2866 86 43 17

Reinhold Beny
Tel.: +49 40 2866 86 43 16


Please note that this ad special is only possible on certain sites in our portfolio.

The Sticky Double Sitebar should be programmed with a scaling that allows the ad to dynamically adjust down to 200 x 600 Pixel. The graphics of the two sitebars can differ. If the screen resolution is too low, ad display cannot be guaranteed.

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment