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Desktop Dynamic Parallax Ad


The Dynamic Parallax Ad is an attention-grabbing ad special that lets the user look through transparent advertising spaces and a gap in the content to a large-scale customer visual and video behind it.


200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.

Media delivery format

HTML5, GIF/JPG, JavaScript-Redirect, PNG/JPG

The five elements of the Dynamic Parallax Ads must be delivered separately. The background image must be delivered as an image file (no HTML5 or Redirect).

Redirect/Tracking requirements

When using Flashtalking, Sizmek or Adform, please use only the service provider's template certified with us for this ad. If you are unsure, please consult with your 3rd party service provider.


All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

Background image: max. 1920x1080 pixels
Leaderboard: responsive (width: 100%) with min. 800 x 90 px and max. 1452 x 90 px (transparent)
Sticky Sitebar right: responsive with width: 100% and height: 100% (transparent)
Sticky Sitebar left (optional): responsive with width: 100% and height: 100% (transparent)
Expanding Billboard Ad with video: responsive (width: 100%) with min. 800 x 600 px and max. 1452 x 800 px (transparent)

Site specific sizes are available upon request.


The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.

Lead time

5 Werktage

Media delivery


Anke Panke
Tel.: +49 40 2866 86 43 17

Reinhold Beny
Tel.: +49 40 2866 86 43 16


Please note that this ad special is only possible on the homepage of certain sites in our portfolio.

The sitebar ads dock to the right or left of the leaderboard and is always set to sticky.

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment