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Desktop Dynamic Sidekick


The Dynamic Sidekick is an advertising medium positioned to the right of the content that automatically "kicks" the site content to the left once within 24 hours and then dynamically fills the entire enlarged advertising space on the right. The enlarged area does not close automatically, but can be closed by the user via a close button.


200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.

Media delivery format

JavaScript-Redirect mit komplett fertigen Funktionen

Redirect/Tracking requirements


All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

responsive with width: 100% and height: 100% (min. 160 x 600 px and max. 2000 x 2000 px)


The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.

Media delivery


Anke Panke
Tel.: +49 40 2866 86 43 17

Reinhold Beny
Tel.: +49 40 2866 86 43 16


The marketer displays a close button of approx. 50 x 50 px at the top right corner.
The following postMessage events are sent to the Top Window: 'Sidekick_Expand' and 'Sidekick_Collapse'.

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment