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Desktop Fireplace


The Fireplace forms a downward open frame around the homepage. The seamlessly connected advertising media creates a generous area for your advertising message. Additional attention and branding effects are ensured by background coloring.


200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.

Media delivery format

HTML5, JavaScript-Redirect

Redirect/Tracking requirements

Delivery as 3rd party JavaScript redirect: The ad must be positionable by Ad Alliance - please send us information how the position variables are named and how they are integrated in the redirect.

When using Flashtalking, Sizmek or Adform, please use only the service provider's template certified with us for this ad. If you are unsure, please consult with your 3rd party service provider.

All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

Leaderboard: responsive (width: 100%) with min. 728 x 90 px and max. 1452 x 90 px
Skyscraper: 160 x 600 px

Site specific sizes are available upon request.


The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.

Lead time

5 working days

Media delivery


Anke Panke
Tel.: +49 40 2866 86 43 17

Reinhold Beny
Tel.: +49 40 2866 86 43 16


Please note that this ad special is only possible on certain sites in our portfolio.

The skyscrapers dock to the right or left of the leaderboard and is always set to sticky. Therefore, please create motifs where the skyscraper is also meaningful on its own when scrolling.

Background coloring with hexadecimal code is possible. This must stand out clearly from the regular background color of the page.

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment