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Desktop Fireplace

Description

The Fireplace takes the form of a frame around the homepage with an open floor. Because of the seamlessly integrated advertising media, a large space is created for your advertising message. Background colouring ensures additional awareness and branding effects.

Filesize

Initial Load: 200 kB
Host Initiated Subload: 300 kB
More information about the various load stages can be found in our HTML5 Guidelines.

Rendering
Media delivery format

HTML5, GIF/JPG, JavaScript-Redirect

Please make sure that all ad material you provide is SSL-encrypted. Non-SSL-compliant advertisements are automatically disabled.

IAB TCF:

All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}

More Information: here

Standard format

Currently only possible on websites with the below-mentioned site-specific format.
With rotation postings please deliver three physical HTML5 zip files (Superbanner and 2x Skyscraper Ads). The superbanner must be responsive in width (100%) and scale between 728  and 1452 pixels.

Sitespecific format

1040 x 90 + 160 x 600 + 160 x 600 pixels

980 x 90 + 160 x 600 + 160 x 600 pixels

The Leaderboard must be responsive (width: 100%). Max. 1320 x 90 + 160 x 600 + 160 x 600 pixels

The Leaderboard must be responsive (width: 100%). Max. 1280 x 90 + 160 x 600 + 160 x 600 pixels

960 x 90 + 160 x 600 + 160 x 600 pixel

The Leaderboard must be responsive (width: 100%). Max. 1280 x 90 + 160 x 600 + 160 x 600 pixels

1170 x 90 + 160 x 600 + 160 x 600 pixels

1000 x 90 + 160 x 600 + 160 x 600 pixels

The Leaderboard must be responsive (width: 100%). Max. 970 x 90 pixels + 160 x 600 + 160 x 600 pixels

850 x 90 + 160 x 600 + 160 x 600 pixels

960 x 90 + 160 x 600 + 160 x 600 pixels

The Leaderboard must be responsive (width: 100%). Max. 1280 x 90 + 160 x 600 + 160 x 600 pixels

The Leaderboard must be responsive (width: 100%). Max. 1280 x 90 + 160 x 600 + 160 x 600 pixels

The Leaderboard must be responsive (width: 100%). Max. 1280 x 90 + 160 x 600 + 160 x 600 pixels

The Leaderboard must be responsive (width: 100%). Max. 1280 x 90 + 160 x 600 + 160 x 600 pixels

The Leaderboard must be responsive (width: 100%). Max. 1280 x 90 + 160 x 600 + 160 x 600 pixels

960 x 90 + 160 x 600 + 160 x 600 pixels

1000 x 90 + 160 x 600 + 160 x 600 pixels

960 x 90 + 160 x 600 + 160 x 600 pixels

980 x 90 + 160 x 600 + 160 x 600 pixels

Superbanner must be responsive (100%) for Javascript redirects and must scale between 1036 and 1452 pixels. Size L: 1036 x 90 + 160 x 600 + 160 x 600 pixels. Size XL: 1452 x 90 +160 x 600 + 160 x 600 pixels.

The Leaderboard must be responsive (width: 100%). Max. 1220 x 90 + 160 x 600 + 160 x 600 pixels

1344 x 90 + 160 x 600 + 160 x 600 pixels

1320 x 90 + 160 x 600 + 160 x 600 pixels

The Leaderboard must be responsive (width: 100%). Max. 1280 x 90 + 160 x 600 + 160 x 600 pixels

1040 x 90 + 160 x 600 + 160 x 600 pixels

The Leaderboard must be responsive (width: 100%). Max. 1280 x 90 + 160 x 600 + 160 x 600 pixels

1155 x 90 + 160 x 600 + 160 x 600 pixels

The Leaderboard must be responsive (width: 100%). Max. 1370 x 90 + 160 x 600 + 160 x 600 pixels

1004 x 90 + 160 x 600 + 160 x 600 pixels

1004 x 90 + 160 x 600 + 160 x 600 pixels

The Leaderboard must be responsive (width: 100%). Max. 1000 x 90 pixels + 160 x 600 + 160 x 600 pixels

Lead time

5 working days

Media delivery

display-ads@ad-alliance.de

Contact

Sebastian Krone
Tel.: +49 40 2866 864319
E-Mail: sebastian.krone@ad-alliance.de

Details
  • The Skyscraper docks from the right or the left onto the Super Banner.
  • The Skyscraper is set as sticky ad. Please provide creatives with a Skyscraper that can be delivered as standalone motif while scrolling.
  • Supplied as a 3rd-Party JavaScript Redirect: the advertising medium must be positionable by G+J EMS – please send us information on the name of the position variables and how these are integrated within Redirect.
  • Please provide a hexadecimal code for the background coloring. This color must clearly stand out from the regular background coloring of the page.

If you work with JavaScript Redirects from Flashtalking, Sizmek or Adform, you must use a special template which is certified with us for this ad. If uncertain, please ask your 3rd party provider.

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment
16.09.2021