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Desktop Sidekick

Description

The Sidekick Ad is a type of expandable ad which opens to the right at the same time as kicking off the website to the left so that it moves out of the display area. This creates an extra large space for advertising content and therefore for your unrestricted creativity. As soon as the Sidekick Ad is closed by the user, the contents again return to cover the whole page.

Filesize

Initial Load: 200 kB
Host Initiated Subload: 300 kB
More information about the various load stages can be found in our HTML5 Guidelines.

Media delivery format

JavaScript-Redirect mit komplett fertigen Funktionen

Please make sure that all ad material you provide is SSL-encrypted. Non-SSL-compliant advertisements are automatically disabled.

IAB TCF:

All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}

More Information: here

Standard format

Currently only possible on websites with the below-mentioned site-specific format.

Sitespecific format

160 x 600 pixels, expands to the left to a maximum of 600 x 600 pixels

160 x 600 pixels, expands to the left to a maximum of 600 x 600 pixels

160 x 600 pixels, expands to the left to a maximum of 600 x 600 pixels

160 x 600 pixels, expands to the left to a maximum of 600 x 600 pixels

160 x 600 pixels, expands to the left to a maximum of 600 x 600 pixels

160 x 600 pixels, expands to the left to a maximum of 600 x 600 pixels

160 x 600 pixels, expands to the left to a maximum of 600 x 600 pixels

160 x 600 pixels, expands to the left to a maximum of 600 x 600 pixels

160 x 600 pixels, expands to the left to a maximum of 570 x 600 pixels

160 x 600 pixels, expands to the left to a maximum of 570 x 600 pixels

160 x 600 Pixel, expandiert nach links auf maximal 600 x 600 Pixel

160 x 600 pixels, expands to the left to a maximum of 570 x 600 pixels

Lead time

5 working days

Media delivery

display-ads@ad-alliance.de

Contact

Sebastian Krone
Tel.: +49 40 2866 864319
E-Mail: sebastian.krone@ad-alliance.de

Details

Please note when booking for STERN.de: the image can displace the content by up to 423 pixels to the left. This is the centre of the content. Can be auto-expanded with FC 1, in which case the image will only be displaced following user action (click or mouseover). Please do not modify the cursor or mouse pointer.

Frequency Capping

The layer opens automatically with an FC 1 per day. It is then only actuated by user action.

Autoclose

The maximum length of the animation is 7 seconds. The layer has to close automatically at the end of the animation.

Close Button

The close button must be clearly identifiable, must not be positioned against a transparent background, and must be positioned in the direct vicinity of the layer at top right.

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment
16.09.2021