Mobile Just Video MCA 2:1
- Description
The Mobile Just Video MCA 2:1 is an AdSpecial that focuses entirely on video integration. It offers an attention-grabbing, interactive and fitting stage for videos in 16:9 format.
First, a 6:1 Mobile Content Ad (MCA) with a video poster is positioned on the center placement of the site. Once this MCA is pushed into the visible area, it expands (via pushdown) to a larger format until the slot size for a 16:9 video is reached. Tapping the video poster starts the video in the native player.
- Filesize
max. 4 MB
max. 30 seconds- Rendering
-
- Media delivery format
-
HTML5, GIF/JPG
-
Video file in MP4 or Video URL or VAST URL and Click to Action (CTA) text in 25 characters
- Redirect/Tracking requirements
IAB TCF:
All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.
Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}More Information: here
- Standard format
Video dimensions: 890 x 500 px (16:9)
optional: Poster image mobile / online: 16:9 (890 x 500 px) in image format JPG, GIF or PNG- Motifs
The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.- Lead time
3 working days
- Media delivery
- Contact
-
Anke Panke
Tel.: +49 40 2866 86 43 17
E-Mail: anke.panke@ad-alliance.de -
Reinhold Beny
Tel.: +49 40 2866 86 43 16
E-Mail: reinhold.beny@ad-alliance.de
- HTML5 Guidelines
- HTML5 Guidelines
- Tracking Guidelines
- Tracking Guidelines
- Most recent amendment
- 29.06.2023