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Mobile Just Video MCA 2:1


The Mobile Just Video MCA 2:1 is an AdSpecial that focuses entirely on video integration. It offers an attention-grabbing, interactive and fitting stage for videos in 16:9 format.

First, a 6:1 Mobile Content Ad (MCA) with a video poster is positioned on the center placement of the site. Once this MCA is pushed into the visible area, it expands (via pushdown) to a larger format until the slot size for a 16:9 video is reached. Tapping the video poster starts the video in the native player.


max. 4 MB
max. 30 seconds

Media delivery format


Video file in MP4 or Video URL or VAST URL and Click to Action (CTA) text in 25 characters

Redirect/Tracking requirements


All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

Video dimensions: 890 x 500 px (16:9)
optional: Poster image mobile / online: 16:9 (890 x 500 px) in image format JPG, GIF or PNG


The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.

Lead time

3 working days

Media delivery


Anke Panke
Tel.: +49 40 2866 86 43 17

Reinhold Beny
Tel.: +49 40 2866 86 43 16

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment