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Mobile Just Video MCA 2:1


The Mobile Just Video MCA 2:1 is an AdSpecial that focuses entirely on video integration. It offers an eye-catching, interactive and suitable stage for videos in 16: 9 format.

In the online version, a section of the video without sound can be seen in billboard size. On mouse over the cut-out enlarges a greater piece by pushdown. By clicking on the ad, the video in height and width shifts the content until it can be seen in 16: 9 format.

In the mobile version, a Mobile Content Ad 6:1 (MCA) with a video poster is positioned on the middle placement of the site. Once this MCA is scrolled into the visible area, it expands to a larger format until the slot size for a 16: 9 video is reached. Tapping on the video poster starts the video in the native player.


max. 4 MB
max. 30 seconds

Media delivery format

Video file in MP4 or Video URL or VAST URL and Click to Action (CTA) text in 25 characters


All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

Video dimensions: 890x500 pixels (16: 9)

Lead time

3 working days

Media delivery


Sebastian Krone
Tel.: +49 40 2866 864319

Additional notes

Poster image mobile / online: 16: 9 (890x500) in image format: JPG, GIF or PNG

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment