back to list

Mobile Sticky Ad


The sticky ad appears at the bottom of the browser window. It fades out when scrolling. If there is no interaction, it fades in again within a second.


200 kB, max. 4 MB nachgeladen (polite Download)
Eine Erläuterung zu den einzelnen Ladephasen findet sich in unseren HTML5 Guidelines.

Media delivery format

HTML5, GIF/JPG, JavaScript-Redirect, PNG/JPG

HTML5, GIF/JPG/PNG, JavaScript-Redirect

Redirect/Tracking requirements


All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

300 x 150 px (600 x 300 px Retina resolution)
When using the Retina resolution in HTML5/Redirects, the output size always has to be 300 x 150 px.


The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.

Lead time

3 working days

Media delivery


Anke Panke
Tel.: +49 40 2866 86 43 17

Reinhold Beny
Tel.: +49 40 2866 86 43 16

"Advertisement" label

"-w-" in one of the 4 cers  

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment