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Mobile Video Ad


The Mobile Video Ad is an attention-grabbing MCA 2:1 video ad that integrates with the content. The preview video starts automatically without sound and repeats in a loop with a 7 second loop. As soon as the user taps on the preview video, the video starts in full screen mode with sound (maximum 30 seconds). After the video ends, it automatically links to the client's landing page. The Mobile Video Ad can only be played on mobile websites.


max. 4 MB
max. 30 sec.

Media delivery format

Video file in MP4

Redirect/Tracking requirements


All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

640x480 pixels (16:9)


The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.

Lead time

3 working days

Media delivery


Anke Panke
Tel.: +49 40 2866 86 43 17

Reinhold Beny
Tel.: +49 40 2866 86 43 16

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment