Mobile Video Ad
- Description
The Mobile Video Ad is an attention-grabbing MCA 2:1 video ad that integrates with the content. The preview video starts automatically without sound and repeats in a loop with a 7 second loop. As soon as the user taps on the preview video, the video starts in full screen mode with sound (maximum 30 seconds). After the video ends, it automatically links to the client's landing page. The Mobile Video Ad can only be played on mobile websites.
- Filesize
max. 4 MB
max. 30 sec.- Rendering
-
- Media delivery format
-
Video file in MP4
- Redirect/Tracking requirements
IAB TCF:
All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.
Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}More Information: here
- Standard format
640x480 pixels (16:9)
- Motifs
The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.- Lead time
3 working days
- Media delivery
- Contact
-
Anke Panke
Tel.: +49 40 2866 86 43 17
E-Mail: anke.panke@ad-alliance.de -
Reinhold Beny
Tel.: +49 40 2866 86 43 16
E-Mail: reinhold.beny@ad-alliance.de
- HTML5 Guidelines
- HTML5 Guidelines
- Tracking Guidelines
- Tracking Guidelines
- Most recent amendment
- 29.06.2023