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Content Special

Description

The Content Special is an exclusive sponsoring of an individually created editorial theme with integrated customer content.

Components

4x editorial content
4x client content
min. 4x native teaser bundle
editorial promotion (type and scope is incumbent upon the editorial office)
1x fixed advertising media
1x navigation placement
1x presentership with client logo

Full service

The Content Special is bound to Full Service. The components are created by G+J e|MS Creative Solutions.

For the full service creation you deliver a briefing for your Content Special, your logo, PR and image material. (Pictures/picture rights can be bought in addition, if necessary, for this additional costs arise.)

Delivery

The delivery takes place as open files, for the text as Word document, for photos as jpg in RGB color scheme for graphics as png or gif (max file size 2000 kB)

Filenames

Lower case, no special characters, no umlauts, no spaces à Example:

- right: kunde_artikel1; kunde_artikel2...
- wrong: Article: 1 KITCHEN

Sitespecific formats
Ad marking

The navigation placement as well as the index page are marked as Presentership with "presented by...". The teasers as well as the client contents are marked with "advertisement".

Linking

All native teasers link to customer content. The type and scope of the editorial promotion is the responsibility of the editorial department. The navigation placement links to the index page.

Native client content TEXT

TEXT as Word file with clear naming - per content

- Headline: max. 40 characters (incl. space characters)
- Leader: max. 200 characters (incl. space characters)
- Article text: max. 3.000 characters (incl. space characters)

For links in customer content, please list tracking URLS directly in brackets after target URL in the text.

Native client content IMAGE

Photos as jpg in RGB color scheme, graphics as png or gif (max file size 2000 kB)

- Copyright: max. 30 characters
- PICTURE CAPTION: max. 50 characters
- OPTIONAL: more article pictures (quantity in a reasonable relation to the lenght of text)
- OPTIONAL: picture gallery (max. 10 pictures)

Video:
Als YouTube-Link oder als mp4 mit max. 100 MB    

Example: Native client content IMAGE
Content Special
Navigation placement

single page: yes; theme rotation: no formulate theme/titel as short and as accurate as possible, as word-document with clear naming

Presentership

for desktop:
your logo on transparent background as png, eps, gif file, max. 2000 kB

for mobile:
your customer/brand name: max. 20 characters - according to your CI conventions (e.g. uppercase, bold, italic, etc.), as a Word file with a clear name

Sponsoring area

fixed advertising media:
according to mediaplan incl. desired target URL, specifications on our website under:

https://www.gujmedia.de/digital/specs/

Native teaser bundle TEXT

TEXT as Word file with clear naming - per motive

Details for overline, headline and teaser text (maximum number of characters including spaces):

Native teaser bundle IMAGE

PICTURE as gif, jpg or png with clear naming, max. 50 kB – per motive

Native teaser bundle EXAMPLE
Content Special
Recommendation for the native teaser bundle

Various teaser motives and texts are required for optimal campaign performance. We therefore recommend the supply of as many different text modules and motives as possible.

The images must animate to click. Use images that express emotions, depict people. No product or brand image.

G+J | eMS reserves the right to optimize the text modules and motives by combining them as desired. In addition, our service includes the creation and use of new teaser texts and images at no extra charge.

Lead time

If full service has been booked, there will be a kick-off call with G+J e|MS Creative Solutions after booking to discuss all details.

Last modification
08.02.2021