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Native Rezept Integration

Description

The Native Recipe Integration consists of 10 client recipes, corresponding teaser and a placement within the website’s navigation.

Components

What we need from you:

-  as per recipe (up to 10 recipes):

  • title / name of the recipe
  • subtitle: short description, additional info
  • list of ingredients
  • information on the number of portions, level of difficulty (simple, regular, difficult), prep time / total time, nutrition facts
  • instruction for preparation (as a text)
  • photos of the recipe (high res, copyright must be included, format: JPG or PNG, 10MB max, color profile RGB. The recipe’s name must be included within the file’s name to ensure each photo can be assigned to a certain recipe)
  • target URL that should be used for the link text – either within the ingredient section (BRIGITTE doesn’t provide link texts here) or within the instructions (CHEFKOCH doesn’t provide link texts here)

- advertiser’s brand logo
- advertiser’s name for booking
- up to 10 native teasers (text & image) max. à to ensure a positive user experience and quick load time the filesize mustn’t exceed a maximum of 200 kB
- advertiser’s or brand’s name for navigation link
- fixed-position sponsoring banner with target URL

Full service

As we offer a Full Service Creation, we kindly ask you to provide a briefing for the Native Recipe Integration, your logo, recipes and images (you can book images or certain rights additionally, additional charges apply), list of ingredients, instructions.

Delivery

Please deliver all the files needed as open files. Text needs to be delivered as a Word document, the images as JPG in RGB colour scheme (max. file size 200 kB).

Filenames

Lower case, no special characters, no umlauts, no spaces

  • right: kunde_article1
  • wrong: Article: 1 KITCHEN.jpg
Sitespecific formats
Ad marking

copyright: 30 characters max.

Your content, the teasers and navigation item will be labeled as “advertisement”.

Linking

While the native teasers link to the recipes (= internally), the fixed-position sponsoring banner links to the advertiser’s website (= externally).

Native client content TEXT

- TEXT needs to be delivered as an open Word document with precise naming – per content

- Please include tracking URLs in brackets directly after the target URL intext  

- recipe with title / recipe’s name, subtitle and directions

  • BRIGITTE, 45 characters max., short description, additional info, 175 characters max.
    information on the number of portions, level of difficulty (simple, regular, difficult), prep time / total time, nutrition facts

  • CHEFKOCH, 45 characters max., short description, additional info, 100 characters max., information on the number of portions, level of difficulty (simple, regular, difficult), prep time / total time, nutrition facts
  • ESSEN&TRINKEN, 45 characters max., short description, additional info, 150 characters max., information on the number of portions, level of difficulty (simple, regular, difficult), prep time / total time, nutrition facts
  • KOCHBAR, 50 characters max., short description, additional info, 100 characters max., information on the number of portions, level of difficulty (simple, regular, difficult), prep time / total time, nutrition facts
  • LIVINGATHOME, 45 characters max., 100 characters max., information on the number of portions, level of difficulty (simple, regular, difficult), prep time / total time, nutrition facts
Native client content IMAGE

-  photos of the recipe: high res, copyright must be included, format: JPG or PNG, 20 MB max, color scheme RGB
- The recipe’s name must be included within the file’s name to ensure each photo can be assigned to a certain recipe.
- valid pixel range for brand’s logo: see table below
- “about me”-text: see table below

Navigation placement
Presentership
Sponsoring area
Native teaser bundle TEXT

TEXT as word-document with clear naming – per motive.

The headline (in opposite to the other text elements) will always be shown every time. That’s why it must work by itself and needs to be written as appealing as possible.

Details for overline, headline and teaser text (maximum number of characters including spaces):

Native teaser bundle IMAGE

Photos as jpg in RGB color scheme, graphics as png or gif (max file size 200 kB)

Native teaser bundle EXAMPLE
Native Rezept Integration
Recommendation for the native teaser bundle

- For optimal campaign performance, various teaser motives and texts are required. We therefore recommend the usage of a specific teaser motive for each recipe.

- The images must trigger the user to click. Use images of recipes that are appealing. No product or brand images. G+J | eMS reserves the right to optimize the text modules and motives by combining them as desired. In addition, our service includes the creation and use of new teaser texts and images at no extra charge. For that, it might occur that the advertiser needs to deliver new images.

Lead time

20 working days

Last modification
18.02.2021