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Desktop Floor Ad


Thanks to its permanent position at the lower edge of the browser over the whole width of the page, the Floor Ad boasts a very attention-grabbing position. It is seen in folded-out format when the page is called up for the first time. After 10 seconds, or in response to user action, the advertising media shrinks to a narrow bar and can be folded out again by user action. The design options range from semi-transparent and freely-positioned image elements, to video integrations and animations which can be superimposed above the content.


Initial Load: 200 kB
Host Initiated Subload: 300 kB
More information about the various load stages can be found in our HTML5 Guidelines.

Media delivery format


Please make sure that all ad material you provide is SSL-encrypted. Non-SSL-compliant advertisements are automatically disabled.


All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

Folded out: 400 pixels
Reminder: 120 pixels
Scalable width, which adjusts automatically to the browser resolution of the user. Areas which are not occupied by the content must be coloured in.

Lead time

5 working days

Media delivery


Sebastian Krone
Tel.: +49 40 2866 864319


Please note when booking for ensure that there are no transparent areas over the site after the ad has closed and that the ad is displayed as a uniform element.


The maximum length of the animation is 10 seconds. The layer must close automatically when the animation has ended.

Close Button

The close button must be clearly identifiable at both expandable and not expandable Floor Ads, must not be positioned against a transparent background, and must be positioned in the direct vicinity of the layer at top right.

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment