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Desktop Wallpaper


The Wallpaper has a large area and is an attention-grabbing advertising format. A Wallpaper ad is created by joining the advertising spaces of the Leaderboard and the Skyscraper together to create one advertising space.


200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.

Media delivery format

HTML5, GIF/JPG, JavaScript-Redirect, PNG/JPG

Redirect/Tracking requirements

If you work with JavaScript Redirects from Flashtalking, Sizmek or Adform, you must use a special template which is certified with us for this ad. If uncertain, please ask your 3rd party provider.


All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

Leaderboard: 728 x 90 px
Skyscraper: 160 x 600 px

Site specific sizes are available upon request.


The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.

Lead time

3 working days

Media delivery


Anke Panke
Tel.: +49 40 2866 86 43 17

Reinhold Beny
Tel.: +49 40 2866 86 43 16


The Skyscraper docks from the right onto the Leaderboard and is set as sticky ad. Please provide creatives with a skyscraper that can be delivered as standalone motif while scrolling.

Background coloring with a hexadecimal code is possible. This color must clearly stand out from the regular background coloring of the page.

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment