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Desktop Wide Skyscraper


The Wide Skyscraper is always positioned on the right-hand side next to the editorial content of a website. Thanks to this large format, the Skyscraper offers a great deal of room for information and creative design.


Initial Load: 200 kB
Host Initiated Subload: 300 kB
More information about the various load stages can be found in our HTML5 Guidelines.

Media delivery format

HTML5, GIF/JPG, JavaScript-Redirect, PNG/JPG

Please make sure that all ad material you provide is SSL-encrypted. Non-SSL-compliant advertisements are automatically disabled.


All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

200 x 600 pixels

Lead time

3 working days

Media delivery


Sebastian Krone
Tel.: +49 40 2866 864319

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment