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Promotion Ad


The promotion ads rotate in the Ad Alliance Full Reach Rotation depending on availability. The delivered material is used in desktop on promotional spaces and for the leaderboard and MPU formats. Mobile Medium Rectangle (300x250) and Mobile Content Ad 4:1/6:1 are displayed on mobile devices.


50 kB (image)

Media delivery format


Redirect/Tracking requirements

Tracking: 1 Click-Command / 1 View-Pixel


All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Pixeltracker without IAB macro of a vendor with ID 123:
This Pixeltracker incl. IAB macro:${GDPR_CONSENT_123}

More Information: here

Standard format

image size: 400 x 209 px (clear, easily recognizable image motif, if possible no text in the image)
headline: 25 character (incl. blank)
flowing text: 90 character (incl. blank)
link description/call-to-action: 30 character (incl. blank)

The delivered material is automatically adjusted to all formats (Desktop/Mobile).


The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.

Lead time

3 working days

Media delivery


Anke Panke
Tel.: +49 40 2866 86 43 17

Reinhold Beny
Tel.: +49 40 2866 86 43 16

HTML5 Guidelines
HTML5 Guidelines
Tracking Guidelines
Tracking Guidelines
Most recent amendment