- Advertorials have to be labeled with „Anzeige“.
- They can look similar to an editorial page but they may not be identical.
- Advertorials require final approval from the publisher.
The word „Anzeige“ is required on the top of the page (outer top right if RHP, outer top left if LHP, outer top right or left for a double page) using a minimum font size of 10 points and a dark font colour on bright background (or bright font colour on dark background).
Typeface & layout:
Type faces and layout should bear no resemblance to standard editorial templates. This includes fonts, heading markers, illustration style and coloured fond/background (white is excluded).
Advertorials require final approval from the publisher.